It's all part of making better things in a better way.

Our story began in New Zealand in 2007, the passion project of former professional footballer Tim Brown.

Disillusioned with over‑branded shoes made with petroleum‑based synthetics, he saw an opportunity to do things better.

Partnering with renewables expert Joey Zwillinger in 2014, the two set out to revolutionize the shoe industry.

Defying industry norms, they harnessed the power of nature using superfine Merino wool...

...introducing Allbirds to the world with a single shoe in 2016: the Wool Runner, an instant best‑seller grounded in design, comfort, and natural materials.

An immediate sensation, it soon became known as “the world’s most comfortable shoe.”

A decade on, we continue to look to nature for inspiration in everything we do.